Every gap becomes one specific tactic, with a price on it
Not the same generic suggestion repeated for every prompt. A direct-answer page where a named competitor is winning. Structured content where no citation exists at all. Earned PR where third parties own the whole answer. Each with a planning-level cost band, one-off separated from ongoing, so you can see which part is a day of work and which is a retainer.
aeotracker plan generate --brand elbow-grease
Chosen because a named competitor currently owns this answer, not because it's the default tactic.