Wasted spend · 7 days
£1,842
+11.2%
vs. previous 7 days
YOUR ADS, WITHOUT A SECOND FULL-TIME JOB
You are the founder and the media buyer. Captus cuts the overnight waste and puts Tuesday morning in one Overview: in plain language, with price clarity.
You opened Seller Central before breakfast. Again.
Three campaigns hit budget overnight. Broad match jumped. You have a product launch this afternoon and no analyst on staff. The problem is not another dashboard: it is hours you do not have, leaking into Amazon Ads while you sleep.
Automation
Rules that work while you sleep
Pause losers and harvest negatives on a schedule you set, without opening Seller Central at 6am.
Every rule states what it will change and when. Nothing silent. Nothing mysterious.
Rules
4 running
Pause ACOS > 45% after £40 spend
Enforced
Negate search terms with 0 orders · 14 days
Enforced
Cap daily budget at £180
Enforced
Visibility
See the waste before lunch
Search terms ranked by what they burned. Not buried in a Friday export.
Deltas always state the baseline. Amazon reporting lag is labelled when figures are not final.
Search terms · needs attention
Updated 14:20Terms with 0 orders
38
−6
vs. previous 7 days
cheap cable organiser
£214.00
0 orders
desk tidy amazon
£168.40
0 orders
wire management kit
£142.10
1 order
Control
Daypart without the spreadsheet
Raise bids when you convert; floor them overnight. One grid, not bid multipliers you forget to undo.
Dayparting · SP - Brand Exact
Enforced
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-06
06-10
10-14
14-18
18-24
Morning
Afternoon
Evening
Start with the free audit
We read your account and show you the waste before you pay for anything.