Wasted spend · 7 days
£1,842
+11.2%
vs. previous 7 days
CONTROL YOU CAN FORWARD UPSTAIRS
In-house teams need governance, forecasts, and reporting that survives a new hire, not optimisations you cannot explain in a brand review.
Optimisation without a paper trail does not survive the brand meeting.
Spend moved overnight and nobody can say who approved it. Finance wants a forecast. A junior changed bids on Friday. You need guardrails, approval queues, and numbers you can put in a deck, not another black box.
Guardrails
Spend moves only with your say
Anything that alters live spend can wait in an approval queue. Enforced ceilings stay visible.
Turn a rule off and Captus stops. Campaigns stay yours.
Pending your approval
3 waiting
Increase daily budget £120 → £150
Needs approval
Add 12 negatives from search-term harvest
Needs approval
Max ACOS ceiling 40% across account
Enforced
Visibility
Numbers ready for the brand review
Wasted search-term spend and ACOS deltas with baselines: forwardable, not reconstructed from Seller Central screenshots.
Search terms · needs attention
Updated 14:20Terms with 0 orders
38
−6
vs. previous 7 days
cheap cable organiser
£214.00
0 orders
desk tidy amazon
£168.40
0 orders
wire management kit
£142.10
1 order
Automation
Rules with an audit trail
Pause, negate, and budget-cap on a schedule, with status pills that say Enforced or Needs approval.
Rules
4 running
Pause ACOS > 45% after £40 spend
Enforced
Negate search terms with 0 orders · 14 days
Enforced
Cap daily budget at £180
Enforced
Start with the free audit
A read-only look at your account, with the approval and reporting questions answered on a call if you want one.